Imagine you’re running a WordPress site—maybe a blog, an e-commerce store, or a portfolio—and one day, you notice your pages load slower than a snail crossing a highway. Or perhaps your hosting provider’s support team responds with all the urgency of a sloth on a lunch break. You start wondering: should I switch? You’re not alone. Millions of WordPress users face this dilemma every year, caught in a quiet but constant shuffle between hosting providers. With over 400 million WordPress sites powering the internet, the hosting industry is a bustling marketplace where competition is fierce, and customer loyalty is tested daily. Yet, here’s the kicker: no one seems to know exactly how often these switches happen. The data is elusive, buried beneath industry trends and vague statistics, leaving us to piece together the puzzle of migration rates in this massive ecosystem

The WordPress hosting industry is a cornerstone of the digital world, supporting 43.6% of all websites as of 2025. That’s roughly 472 million sites, each dependent on hosting providers like WP Engine, SiteGround, or Bluehost for performance, security, and support. But how often do these site owners pack up their digital bags and move to a new host? While the industry boasts a projected market value of $320.62 billion by 2030, specific figures on migration rates—how frequently users switch from one provider to another—remain frustratingly absent. In this article, we’ll explore this hidden metric, estimate the migration rate, and uncover why it matters.